With the increase of China's female consumer's income level, the concept of skin care has become increasingly rich and mature. Especially after the growth of 80 and 90's consumption mainstream, the use frequency of mask has been improved. In addition, the concept of "mask as luxury beauty consumption" changed rapidly with the price of the mask. Now the price of mask has ranged from a few cents to twenty yuan, which has greatly promoted the rapid expansion of mask family. In addition, in recent years, haze and other atmospheric air pollution continue to continue. The mask has become a female star, to the general city women to protect the daily necessities of facial skin, but also stimulated the sale of facial mask.
It is understood that thanks to the rapid development of the mask industry, the total output value of China's beauty industry in 2014 is expected to reach 850 billion yuan, an increase of 15% over last year. China's mask market is expected to reach 25 billion yuan this year, an increase of 25% over last year, making it the fastest growing product in the beauty industry this year. With the advance of China's urbanization policy, the growth rate of China's mask market will continue to increase. It is expected that in the next 35 years, mask products will become an important mainstay in cosmetics stores.
From 9 to 11 March 2014, at the fortieth Guangdong International Beauty Expo, mask culture became the focus of this Expo. A large number of Chinese and foreign mask brand enterprises are exhibiting different areas of mask industry, such as mask material, carrier, product and technology. The exhibition area of the mask area has reached 20 thousand square meters, which has become one of the biggest growth areas.
During the Guangzhou fair, a China mask business forum was also held. Participants began to understand the market changes and development trends of mask Market from the source of mask manufacturing, and explored new technologies and materials for the mask industry, seeking new business development models. Among them, brands from Europe, Japan and South Korea have brought international industry trends to the participants around the themes of green, efficiency and innovation.